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Do you blog for your company or for your own?
Are you facing difficulties to find topics to write about or your content is not getting ranked on Google?
Get over these problems and follow 23 awesome tips (I personally like) about blogging from Hubspot’s 30-Day Blog Challenge. Last month Hubspot’s team are challenging everyone to blog more and they set the Prizes for the winners.
Over all they published the 30 blogging tips in total. I am sharing 23 tips out of 30 which I personally like & want my readers to follow those.
Here we go-
Tip 1: “Do it right or don’t do it at all. What I mean by that is if you are going to invest even just a little bit of your time and resources into blogging, go all in. Write a quality piece that is both educational and entertaining and DO NOT farm out content development to a sub-par provider. People can tell and it won’t reflect positively on your site or brand.” – Vaughn Regelin
Tip 2: “Believe it or not, the best advice is to forget that you’re writing for SEO. Do not tailor your blog posts around a specific keyword. Always put your readers first and search engines second, and keep your focus on those who have the potential to purchase your products and services.” – Josh Ames
Tip 3: “Each blog post should have a purpose. Whether it’s to educate, entertain, or a little bit of both, you must understand the endgame behind your content. Avoid self-promotional blogs, and focus on how your post will provide value to your target audience.” – Connor MacNeil
Tip 4: “Use bulleted lists. They are easier for people to read and comprehend than long blocks of text. They show that you have an organized mind. Bonus: Start each list item in a consistent manner. For example, a verb: ‘Wash the vegetables.’ ‘Dice the onions.’ ‘Add the soup stock.’” – Guy Kawasaki
Tip 5: “Don’t do it alone. If you are finding yourself with a lot of started but unfinished posts, consider taking a team approach to the post. This can take the form of: 1) interviewing one or more people to help flesh out and add diversity to your thoughts; 2) teaming up with a colleague from your organization or even tangential to your industry; or 3) engaging a researcher or even a ghostwriter if you are really stuck.” – Leslie Bradshaw
Tip 6: “It’s difficult to just start writing. It’s easier to start with an outline. Start your blog by brainstorming bullet points. Just get the basics down for what you’re writing about. Start building out your outline one bullet at a time, skipping over difficult points to come back to later. You’ll be surprised how well your thoughts develop.” – Eric Pratt
Tip 7: “Get yourself motivated by keeping a ‘Blog Journal’ next to your computer. If you have a random blog idea in your head, write it down! Later, you can go to your computer and plug it in. We like to pre-plan 30 days out and plug our blogs into our calendar so it pings us as a reminder to write the blog or that it is posting that day.” – Kalen Arreola
Tip 8: “Blogging is like any other habit: It has to be formed. You have to set a specific number of posts per week or month and then stick to that, no matter what. Eventually, it will become a part of your routine and you’ll feel ‘off’ if you miss a deadline. Even if you feel like you don’t have anything to say, sit down and start writing …” – Carrie Milford
Tip 9: “Include graphics that entice people to read, and help them comprehend the content of your post. Sixty-five percent of people are visual learners, so it is important to include graphics that increase the retention of your post’s copy.” – Alexandra Guzik
Tip 10: “To come up with blog topics, think about the types of questions your customers or prospects ask. Make a list of the most frequently asked questions and address the question with an answer as blog articles.” – Jody Raines
Tip 11: “Take part in the blogging community. Follow other bloggers you respect on Twitter or other platforms. Read their work. Share posts you love. Comment on them. Send bloggers a private message or email when they create some content that moves you. Others will notice your work in the process — especially if it’s good — and you’ll have the opportunity to build relationships with people who may inspire you countless times down the road.” – David Berkowitz
Tip 12: “When writing a post, there’s a very simple thing I do to ensure it has the most impact possible.
I ask myself who I’m writing this for (making sure I’m clear on my buyer persona), and then, as I write the post, I picture that persona sitting in front of me and I answer two questions:
1) What is the one (and only one) thing I want them to remember after reading this post?
2) What is the one (and only one) thing I want them to do as a result of reading this post?
…” – Doug Davidoff
Tip 13: “Always have one H1 header line on your blog. This will help with SEO. An easy and natural way to do this is to simply name your blog (not the individual article) in the H1 style. That way, you can optimize each blog post and get the most reward from your efforts.” – Adrian Doggrell
Tip 14: “Link more! Taking the time to link sources and examples for everything that you talk about helps to create credible and enthralling content. As a bonus, you will be positioning your company as a valuable resource and providing inbound links to the people who actually deserve them.” – Michael Gabriel
Tip 15: “Ask your sales and support team what types of recurring questions they get asked from prospects and customers alike. Then, formulate a blog strategy based around these questions. Not only will it allow you to attract visitors who have the same concerns, but it will also provide great content for your lead nurturing campaigns.” – Sean Rosensteel
Tip 16: “Draw. You don’t have to be an artist or a graphic designer. (I’m certainly not.) It doesn’t have to be an elaborate infographic. Simply find a way to illustrate your ideas with sketches, like you were showing someone your concept at a whiteboard, and embed them into your posts. It’s more original — and more helpful — than boring stock photography.” – Scott Brinker
Tip 17: “Waiting around for inspiration to strike is a notoriously ineffective strategy. The only thing that actually works is sitting your butt down in the chair and getting started. But you can make it easy on yourself. Create a list of topic ideas and keep adding to it. Ask for topic ideas from everyone you can think of, inside and outside your company. Start with a post for each FAQ about your business. Check out your competitors’ blogs to find out what they write about.” – Beth Dunn
Tip 18: “Most new blogs should be spending about half of their budget on blog post writing and half of their budget on blog post promotion. To drive greater reach for new blogs that don’t yet have thousands of authoritative inbound links, repurpose blog posts into SlideShare presentations, YouTube videos, and news releases. And attract more eyeballs to your best blog posts via your email newsletter, email workflow messages, and social media status updates.” – Joshua Feinberg
Tip 19: “I have found that when blogging, the posts that are interactive with the audience get the most traction. When I write a blog that speaks to the reader — such as question/answer posts, posts with images (including ‘click to tweet’ links at the end of each blurb), or anything else that breaks up paragraphs — the hits I get on that blog post nearly double.” – Aria Solar
Tip 20: “Speak visually. Embrace forms of visual storytelling, such as Instagram and Vine, which are, of course, forms of blogging. Include strong images with all text-based posts. Visually striking content is more likely to be read on important publishing platforms such as Facebook. So before you post, know your visual storytelling approach — and act on it.” – David Deal
Tip 21: “Chances are, you are already creating blog content each day and not realizing it. Each email you write to answer questions and give support to customers or potential customers can become a blog article. This type of content keeps it real and offers others with similar questions the chance to gain from your expertise. Creating brand new content from scratch may not be necessary when you repurpose emails. Save time. Repurpose.” – Michael Hartzell
Tip 22: “It doesn’t matter how frequently you choose to write. Some people can support a daily cadence. Others can only commit to an update once a week. Whatever you select, be sure that you are consistent and that your audience is aware of how often you’ll be creating new content.” – Scott Monty
Tip 23: “Blog every single day, once a day. Don’t follow trends. Don’t measure. Don’t read the comments. Start now.”
What do you think of these awesome tips? Isn’t these helpful for you?
Don’t forget to share it on your social media channels.